The ICE WELL Live Well is a revolutionary ice fishing product designed to help keep your fish alive and unfrozen. Created from a custom blend of a non-buoyant polypropylene with added impact and cold modifiers the ICE WELL Live Well will not float and has increased cracking and cold (freeze down) resistance when on the ice.The ICE WELL Live Well is designed to fit within any standard 5, 6, 7 gallon or larger bucket which makes the ICE WELL easy to transport to and from your ice fishing destination. Drill an extra 8 inch up to 10 inch ice fishing hole, Drop in the ICE WELL Live Well, let it fill and settle and it's ready to be filled with your catch, waiting until you're ready to pull it for the ride home. Your fish will be fresh, alive, and ready to clean!.