Tide purclean Honey Lavender is the first and only plant-based liquid laundry detergent with the trusted cleaning power of Tide. Manufactured at a site that uses 100% renewable wind power electricity and sends zero manufacturing waste to landfill, this eco-friendly detergent offers a simple way to integrate more sustainable choices into your everyday laundry routine without compromising on cleaning performance. Tide purclean delivers outstanding stain removal, even in energy-saving cold water and quick wash cycle. Additionally, it comes free of dyes, chlorine and phosphates and is formulated so as to replace most of the non-renewable active ingredients with their plant-based alternatives. Plus, it has a light Honey Lavender fragrance to keep your clothes smelling fresh and clean. Finally, Plant-Based Power that Cleans Like Tide. EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Tide has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products. EPA/Safer Choice relies solely on Tide, its integrity and good faith, for information on the composition, ingredients and attributes of this product. EPA/Safer Choice has not independently identified, i.e., via chemical analysis, the ingredients in the product formula, nor evaluated any of Tide's non-ingredient claims.