Since 1869, the Lufkin brand has been synonymous with high quality and unmatched accuracy. Lufkin wood rules, power tapes, engineering and surveying tapes, specialty tapes and measuring wheels comprise one of the widest selections of measuring products available from any manufacturer. Lufkin tapes are tough and accurate measuring products built for the professional tradesman. The Lufkin P1000 1 in. x 33 ft. Engineer's Hi-Viz Orange Tape Measure stands up to the test. The measuring tape features an over-mold case which protects the tape from impact. The rubber cushion additions amplify this protection while also adding an improved grip to the tape measure. The patented end hook design lasts 10 times longer than ordinary end hooks, meaning a longer life with more use. Material: Acrylonitrile Butadiene Styrene (ABS).