Now with 30% more cooling power, the new HydroActive Max Large Cooling Towel is the fastest cooling towel. The Mission Cooling Towel was originally engineered for elite athletes to help them keep cool during high-intensity training or competition. By helping to maintain an optimal core body temperature, it allows the athlete to redirect their energy towards maximizing performance. When activated, the soft, ultra-breathable fabric cools down to 30 below your average body temperature and provides a cooling effect for up to 2 hours. Just wet, wring and snap to activate the towels proprietary cooling technology. Re-wet and re-snap when the cooling effect wears off as often as necessary to stay cool as long as you need. The proprietary, patent-pending cooling technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect. Color: Cobalt Blue. Gender: male. Age Group: adult.