Magnetize-it. is an ultra-premium magnetic paint powered by nanotechnology that attracts magnets. It is eco-friendly, non-toxic with low odor and low VOC. Use Magnetize-It. Paint & Primer to create a magnetic wall or other surface. Add a top coat of any color or chalkboard paint. (optional) Attach picture frames, magnetic letters, notes, documents, artwork and decorations to your magnetic wall using magnets. No longer use tape, thumb tacks or nails that cause damage to your walls and paint job. Rearrange and redecorate with ease using magnets.WORKS ON: Wood, metal, masonry, drywall, concrete, plaster, plastic, cardboard and more.ATTACH: Documents, magnetic letters, posters, artwork, reminders, picture frames, TV mounts, shelving, plates, post cards and more using magnets.CREATE: Magnet photo displaysNO MORE: tape, glue, pins or nailsTOP COAT: With any color paint or chalkboard paint (optional). Color: Black.